Tata unveils world’s cheapest car – Tata Nano

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Tata NanoTata Nano
Tata NanoTata Nano

Tata, the India largest car maker unveiled today its much awaited car at the New Delhi Auto Expo on 10th of January 2008. Ratan Tata chairman of Tata Motor announced the prices of Tata Nano in front of cheering crowd as Rs. 100,000 or $2500. This makes Tata Nano as the cheapest car in the world. However people have to pay Rs. 120,000 for the car after taxes, transportation costs and dealer margins are added.

At present, the cheapest car is available for about $5000 and Tata Nano is just half of that.

According to Tata Motors chairman Ratan Tata “I have observed families riding on two-wheelers – the father driving the scooter, his young son standing in front of him, his wife seated behind him, holding a baby. I have observed families riding on two-wheelers – the father driving the scooter, his young son standing in front of him, his wife seated behind him, holding a baby. It made me to wonder whether one could conceive of a safe, affordable, all-weather form of transport for such a family. Tata Motors’ engineers and designers gave their all for about four years to realize this goal. Today, we indeed have a people’s car that is affordable and meets safety and emission norms. We are happy to present the people’s car to India and we hope it brings the joy, pride and utility of owning a car to many families who need personal mobility”.

According to Commerce Minister Kamal Nath “This is a proud moment for India. It demonstrates India’s technological and entrepreneurial ability”. He further added, Nano, Tata Motors Nano will help the common man shift from two-wheelers to four-wheelers.

No doubt this car is going to change the way a common person travels in India and in not so well off parts of the world. Tata has created something which has never been attempted before. What more one could expect, comfort of a car at the price of a bike.

Tata Nano has a two-cylinder 0.6 liter gasoline 33 horsepower engine and it could run at a top speed of about 60 mph. It gets 50 miles per gallon.

Wait a while if you are exited with this news. While many have welcomed the launch of Tata Nano, some are worried too. Rajendra Pachauri chairman of the Intergovernmental Panel on Climate Change who recently got Nobel Prize said he has “nightmares” about the impact this car will make to environment. If vehicle ownership increases very rapidly it will lead to an environmental and infrastructure disaster.


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6 Comments

  1. “A Promise is a Promise”. This is what Mr. Ratan Tata said when he launched TATA Nano. He gave a perfect answer to people who said it’s not feasible to manufacture a car in Indian Rs. 1, 00,000.
    The product TATA Nano is simply amazing. TATA Nano is believed to a mileage of 24kms for every liter of fuel, 8% smaller bumper to bumper distance than Maruti 800 (competitor in India) and still 21% spacious than Maruti.
    This is possible only with TATA Group. The values and culture followed at TATA Group is one of the major factors for there products being so successful. I happened to use a product called “LEARN ENGLISH THROUGH LOVE AND ROMANCE” an Edutainment product developed by Espoir Technologies who’s Creative Director & Chief Mentor happens to be Ex VP TATA Group.
    “My poor communication skills were the major obstacle for my growth in my software career. I frequently made errors in using English grammar and pronunciations, since I did my schooling in regional vernacular medium. After slogging it out for 10-12 hrs in office, reading those bulky and boring books was just not working for me. I got an opportunity to interact with some professionals from ESPOIR Technologies during their promotion campaign in my company and purchased ‘Learn English Through Love and Romance’. I never knew learning English was so easy and interesting. My career has taken a jumpstart since then”.
    – Amit Kumar,Software Professional

  2. Himani Agarwal on

    This is a great car
    having different feature which reach and target the middle income people
    because in India majority of people is come under middle income group and Mr.Ratan Tata segmented this group and successfully targeted this group so this is a great strategy and right choice
    and this time i am doing my research on ” comparision between Maruti 800 and Tata’s Nano car.”

    And this is a new explosion of ideas and a great evolution in market of automobile

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